Dot W Media

How effective is online marketing?


It’s been a while since my last bit of blogginess and as always, the more I learn, the more I question.
Having spent a large part of the last month looking at online and offline marketing and promotion for my various projects, it is all now slowly falling into place.

Read more

Don't expect miracles


For a while now, something has been ‘bugging’ me with all the stuff I’ve read on the internet about online marketing and promotion. I haven’t been able to put my finger on exactly what was missing.

Read more

Does the internet make us stupid?


The internet is a great source of information for everyone who cares to look beyond their ‘social networking’ profiles and the first page of search results, but I’m beginning to think it is also making a lot of people act on ‘auto’ pilot.

Read more

Round and round in circles


Another weekend bites the dust and yet again I read numerous blog entries aimed at independent & DIY musicians with advice on how to use the internet for promotion and marketing.
Surprise, surprise, nothing new!

Read more

Wanna be a shop keeper?


If you wonder around the internet long enough, you’ll find lots of examples of why people think the internet and digital technology is good or bad. Depending on the background that opinion comes from, you’ll most times be able to ‘guess’ if the writer is for or against the digital world.

Read more

Inspiration


I’ve never been able to understand why that on some days inspiration is as rare as hen’s teeth and on other days I can’t stop the ideas entering my head.

Read more

Get better auto colour correction with Adobe Photoshop


Photoshop has had two automated colour-correction tools for some time now: Auto Levels and Auto Contrast. Neither are very good.
Way back in Photoshop 7, Adobe introduced Auto Colour, which is much better than either Auto Levels or Auto Contrast; but you can tweak Auto Colour to get even better results, all with just one click.

Read more