It’s been a while since my last bit of blogginess and as always, the more I learn, the more I question.
Having spent a large part of the last month looking at online and offline marketing and promotion for my various projects, it is all now slowly falling into place.
I initially thought that I’d need to bring in some help for the online side of the marketing, but after talking to a few ‘online marketing professionals’ it was obvious to me that all they were concerned about is the number one position on search engine results and mainly concentrated on Google.
I know Google is important, but looking at my web logs it’s obvious that there is more than one functioning search engine out there, so I don’t subscribe to an ‘all eggs in one basket’ approach to search engine optimisation.
Anyway, before I was ready to hand over any cash for SEO tweaking, I decided to check the search engine positions of my web projects first.
The results were a pleasant surprise.
All of my main web projects hold number one slots on all of the main search engines, Google, Bing and Yahoo, for various phrases. So I wasn’t sure what a SEO specialist could offer that I can’t do myself. I can fine-tune the websites for other keywords myself, but I’m beginning to wonder if it’s worth it?
The point being that the SEO specialists will tell you how important it is to be at the top of search engine results, which I agree with in theory. The reality is that if potential customers or visitors to your website aren’t using the keywords and phrases that your website has the top slot for, you won’t be at the top of their searches!
It really is that simple.
So the problem for anyone with a website trying to get more visitors, is to get people wanting what you have to offer, so that they search for your ‘brand’ name or at least search for your ‘speciality’.
Having number one slots on the search engines alone isn’t bringing in the traffic to my websites as much as I could hope it would, purely because people aren’t using the search terms to find them. I can’t change what the websites are and they occupy the top positions for the correct keywords.
I always intended to have offline promotion for my main projects, this has now started and although it’s early days, it is showing signs that it will be successful. Actually more successful than the online promotion.
This all makes me wonder about and doubt the successes of purely online marketing. I know it has worked for some websites if you can get enough people talking about you or what you do, but for the majority of us that isn’t likely to happen.
With so many online businesses out there fighting for the traffic, I’m sure people tend to switch off from online promotional activity unless they are in need of what you have to offer at that particular moment.
As my offline promotional activity kicks into gear over the coming weeks and months, it’ll be interesting to see how things change.